Today, NIP Group, one of the biggest esports organizations in the world, announced that it is entering the publishing world. The news came by way of a press release, which stated that the company would be founding a publisher with the hopes of strengthening its position in the competitive gaming market.
This new division of the NIP Group will be led by Chief Operating Officer Hang “Allen” Sui. His experience in esports goes all the way back to 2003, where he competed as a former professional Counter-Strike player as a member of the WizArds. He also previously worked as a part of Tencent from 2009 to 2023, focusing on covering the publishing and operations of games like Monument Valley 2, PUBG: Battlegrounds, and Valorant.
When commenting on the new publishing firm, Sui stated, “I am thrilled to be part of this new chapter at NIP Group. With my experience in game publishing and the support of our talented team, we are confident in our ability to make a significant impact in the gaming industry. Our passion for gaming and dedication to excellence will drive us to achieve our goals and beyond.”
The NIP Group was originally formed in 2023 when esports organization Ninjas in Pyjamas and digital sports group ESV5, including leading mobile esports group eStar Gaming, completed a merger. Since then, they’ve focused on talent management, event production, hospitality, and game publishing. They currently have operations in Sweden, China, Abu Dhabi, and Brazil, and they manage a roster of players who participate in the biggest esports competitions worldwide.
