Today, Sega announced its financial results for the full fiscal year that started in April 2024 and ended in March 2025.
According to the documents provided by the company, sales were 428,948 million yen, down 8.5% year-on-year. Operating income was 48,124 million yen, down 16.8% year-on-year.
The situation is much better when we look at the Entertainment Contents Business by itself, which includes video games.
Sales were 321.5 billion yen, slightly higher compared to the 319.8 billion yen recorded in the previous fiscal year. Operating income was 40.8 billion yen, which is a significant increase compared to the previous fiscal year’s 29.9 billion yen.
The increase in profits comes from a strong performance in the Consumer Segment (Sega’s financial name for the video game segment) and animation.
This includes a strong performance of high-margin repeat sales, DLC sales, and license revenue. New mainstay titles also performed well.
We also get a look at the forecast for the current fiscal year, which will end in March 2026.
For the whole company, Sega expects a significant increase in sales (475 billion yen) and growth in operating income as well (53 billion yen).
Speaking of the Entertainment Contents Business, the company expects sales to grow to 336 billion yen, while operating income would be slightly lower (essentially flat) at 39.5 billion yen.
Sales of new games (including Sonic Racing: CrossWorlds and more)are expected to be on a similar level as in the past fiscal year, while catalogue sales from previous fiscal years are expected to grow.
Sega also expects to launch new free-to-play games from mainstay IP (Sonic Rumble and Persona 5: The Phantom X) and to see an increase in advertising expenses. Revenue for the Sonic cinematic releases is expected to decrease due to the comparison with the past fiscal year.
Sega is currently engaged in a Medium-Term Plan that started in the past fiscal year and will continue until March 2027. The company explained its plans and targets as that continues.
Specifically for the Entertainment Contents Business, Sega aims for further growth with the launch of global F2P games like Sonic Rumble, and new full games like Sonic Racing: CrossWorlds, on top of a further increase in licensing revenues.
Sega is also progressing in its plans for multiplatform expansion, including support of the Nintendo Switch 2 with Yakuza 0 Director’s Cut, while a major new game code-named “Project Century” by the Ryu Ga Gotoku Studio is also in development.
On the Atlus side, the developer is preparing to release RAIDOU Remastered: The Mystery of the Soulless Army.
On the other side of the world, Sega wants to regrow its European business with the expansion of brands like Total War and Football Manager, along with the development of new titles to drive future growth.
This includes the development of a sequel to Alien: Isolation by Creative Assembly, the release of the next title in the Football Manager series in the current fiscal year, and further development of the Total War series.
The revival of older legacy IP is underway with the following:
- Crazy Taxi
- Golden Axe
- Jet Set Radio
- SHINOBI
- Streets of Rage
- New Virtua Fighter Project
Lastly, the “super game” is still in development as a “medium-to-long-term initiative.”
If you’d like to compare these results with historical data, you can read our report about the first nine months of the fiscal year, based on data released in February.
Other gaming companies have also already announced their financial results this quarter, including Koei Tecmo, Microsoft, Electronic Arts, Nintendo, Bandai Namco, Konami, and Marvelous Entertainment. You can expect more reports on this topic over the coming week or so.
