Today, Sega announced its financial results for the first quarter of the fiscal year, related to the period between April and September 2025.
According to the documents promised by the company, sales for the full company were 201.1 billion yen, down 4.96% year-on-year.
Operating income was 10 billion yen, down 69.51% year-on-year.
Among the causes for this mediocre performance, which fell short of the company’s expectations, is the lower-than-expected performance of full game sales (basically non-free-to-play games for consoles and PC) and Rovio.
Looking at the Entertainment Content Business, which includes video games, sales were 148.8 billion yen, actually up 5.01% year-on-year.
Operating income was 15.9 billion yen, down 14.97% year-on-year. Below you can see the full breakdown.

We also learn that sales for free-to-play games performed as expected, while sales from subscription services, licensing revenue, and DLC were above expectations.
Looking at the full-year forecast, Sega expects some growth for sales of the Entertainment Content Business, while operating income is expected to be essentially flat (just a very slight decline).
In this, the launch of Football Manager 26 and Yakuza Kiwami 3 & Dark Ties should play a role. The company aims to strengthen sales of full games during the Holiday season and to “enhance operation and improve profitability of Rovio titles” via licensing revenue and major updates for Angry Birds 2.
Sonic Racing: CrossWorlds shipped over 1 million copies, and Sega expects long-term sales “through continued provision of additional downloadable content
and IP collaborations.”
Persona 5: The Phantom X is progressing “generally as expected,” and Sega expects growth thanks to a “major event and other initiatives towards the December half-anniversary.”
The company is also expecting to develop “several new titles using Angry Birds IP.” Gotta milk that shovelware, I suppose.
If you’d like to compare these results with historical data, you can read our report about the past quarter, based on data released in August.
Other gaming companies have already announced their financial results this quarter, including Koei Tecmo, Electronic Arts, Capcom, Microsoft, Konami, Marvelous, Nintendo, Square Enix, and Take-Two. You can expect plenty more reports on this topic in the coming days and weeks.











