• Gaming
  • Simulation
  • Esports
  • Entertainment
  • Technology
Simulation Daily
No Result
View All Result
Sign up for Our Newsletter
Simulation Daily
  • Gaming
  • Simulation
  • Esports
  • Entertainment
  • Technology
No Result
View All Result
Simulation Daily

Electronic Arts CEO: AI Is “At the Very Core of Our Business”

Giuseppe Nelvaby Giuseppe Nelva
September 17, 2024
in News
Reading Time: 2 mins read
Andrew Wilson in front of a screen displaying "AI"
ShareTweetShare

Today Electronic Arts hosted its Investors Day, and Chief Executive Officer Andrew Wilson talked about the company’s dedication to generative AI.

You might also like

Story of Seasons: Grand Bazaar Collaborates With Japanese Government to Promote Milk

Korea: IL-2 Series Showcases Engine Sounds

Today in Flight Simulation News – May 17, 2025

During the livestreamed presentation, Wilson mentioned that EA’s games have been at the forefront of the technology curve and AI in its different forms has always been central to the company’s creative journey.

He then explained that the tech is a focal point for Electronic Arts.

“We all remember playing against the AI, and it has evolved in today’s innovations in generative AI. This remarkable technology is not merely a buzzword for us. It’s the very core of our business.

Beyond writing or coding AI to ensure the believability of our characters, we have always used forms of machine learning and AI across our games and processes.”

Wilson added that right now EA has “over 100 active novel AI projects” across 3 strategic categories, efficiency, expansion, and transformation.

Efficiency doesn’t just means cost savings, but it involves doing what EA does today faster, cheaper, and at a higher quality, including more iteration and more testing.

Wilson reiterated that EA Sports College Football 25 would have not been possible without AI. That’s how 150 unique stadiums and 11,000 players are in the game.

Expansion, according to Wilson, means giving developer an “exponentially bigger canvas upon which they can create and richer colors to paint more brilliant worlds.” On top of that, the tech would enable EA’s teams to create characters with “more depth and intelligence, telling stories that are more personal and nuanced.”

“For years we have talked about games delivering experiences that are always new and different. We believe that with generative AI we’ll truly be able to fulfill this promise for billions of people, for billions and billions of hours.”

Transformation involves looking further into the future and finding new ways to play, watch, create, and connect that aren’t imagined today. EA believes that AI will “greatly expand and transform the entertainment experience for user-generated content.”

“It’ll accelerate how innovators and creators are building entertainment experiences leading to self-expression, content creation, curation, and instant gratification. The kind of entertainment that today’s players and fans deeply crave.”

During the same event, Electronic Arts also shared some hints about the future of the Battlefield franchise.

Related Posts

Death Stranding Director's Cut

Today in Gaming News – November 7, 2024

November 7, 2024
Infinity Nikki

Today in Gaming News – December 2, 2024

December 4, 2024
Turok 2 Seeds of Evil and Shadow Man

November 1 Nintendo Download Talks Mobile Games, Nintendo 64 NSO Games, and More New Releases

November 1, 2024

Browse by Category

  • Editorials
  • Events
  • Guides
  • Interviews
  • News
  • Previews
Tags: Andrew WilsonBusinessElectronic ArtsGamingGenerative AITechnology
ShareTweetShare

Recommended For You

Cows in Story Of Seasons: Grand Bazaar
News

Story of Seasons: Grand Bazaar Collaborates With Japanese Government to Promote Milk

May 18, 2025
Korea: IL-2 Series Shooting Star
News

Korea: IL-2 Series Showcases Engine Sounds

May 18, 2025
Microsoft Flight Simulator Southwest Florida (1)
News

Today in Flight Simulation News – May 17, 2025

May 18, 2025
Fortnite Darth Jar Jar
News

Epic Games Asks Judge to Force Apple to Unblock Fortnite on iOS

May 17, 2025
JR East Train Sumulator
News

JR East Train Simulator Teases New Routes; Update Coming Soon for Joban Line and More

May 18, 2025
Microsoft Flight Simulator Addis Ababa
News

Today in Flight Simulation News – May 16, 2025

May 18, 2025

Next Post
helldivers 2 escalation of freedom

Helldivers 2 Patch Completely Reworks Enemies, Damage Mechanics, Strategem Balancing, & More

Simulation Daily Powered by Orbx

Navigate Site

  • About Simulation Daily
  • Our Staff
  • Ethics
  • Contact Us
  • Advertise With US
  • Gaming
  • Simulation
  • Esports
  • Entertainment
  • Technology
  • Disclaimer and Privacy Policy

Follow Us

© 2025 Orbx Ltd

No Result
View All Result
  • Home
  • Gaming
  • Simulation
  • Technology
  • Esports
  • Entertainment
  • About Simulation Daily
  • Our Staff
  • Ethics
  • Contact Us
  • Subscribe to our Newsletter

© 2024 Orbx Ltd

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?