During the financial conference call hosted by Electronic Arts CEO Andrew Wilson and CFO Stuart Canfield had some interesting comments to share on Battlefield 6 and more.
First of all, asked about game pricing and the $80 vs $70 conflict during the livestreamed Q&A session, both Wilson and Canfield confirmed that they have no plan at the moment to change their pricing strategy, and Canfield added that no change has been included in the guidance for the fiscal year.
The question mentioned Battlefield explicitly, so while Wilson and Canfield did not mention it by name, it’s likely that Battlefield 6 won’t be priced at $80.
That being said, Wilson mentioned that EA already offers a fairly broad pricing scheme across our various products, and its “orientation is always to capture the full spectrum of pricing” so that they can “serve players in the best way possible.”
This seems to indicate that EA doesn’t exclude pricing specific games at $80 at some point, but this is just my personal interpretation, and you should take it with the traditional grain of salt.
In response to another question, Wilson mentioned that EA has been “investing more behind his Battlefield [6] than any Battlefield product before it.”
The reason for that is that it isn’t just a product, but it’s being built as a platform, and we’ll hear more about it with the new reveal coming on July 31.
Wilson added that “all will become more clear about the nature of EA’s investment over the last four years.”
EA is also making a big marketing effort, with “hundreds of creators and influencers flying into LA and destinations around the world” to try the game.
The company is excited about it because the event will represent the first time people will see the “true scale of what EA has been building and get sneak peeks at what’s to come.”
Another analyst asked the executives how they feel about the competitive position of Battlefield 6 against Call of Duty. Wilson responded that he feels “very good” about the competitive situation for the next Battlefield game.
“We believe that the game we built and the modes around it are very in line with fans’ expectations around the world – both existing Battlefield fans and new to the franchise fans, who’ve been coming in based on trailer views, and what we expect to come through with the reveal in the next couple of days.
We have spent a lot of time and a lot of energy ensuring that this Battlefield is the Battlefield the community expects, and then some. Given that, relative to what we’re seeing in the marketplace, we feel very, very good about our launch window.”
If you’re curious about EA’s financial performance and business highlights, you can check out our dedicated article from earlier today.
