Today, Marvelous Entertainment announced that its upcoming game Story of Seasons: Grand Bazaar will collaborate with the Japanese government for an upcoming event focusing on milk.
Specifically, the game will support the “Milk Smile Project” initiative launched in 2022 by the Japanese Ministry of Agriculture, Forestry and Fisheries and JMilk, an organization of the Japanese dairy industry.
Following World Milk Day on June 1, coinciding with June, which is designated as Dairy Monthm, Story of Seasons: Grand Bazaar will host a photo spot titled “Let’s Learn More, Let’s Drink More! Let’s Drink More Milk!” at the “From Production to Consumption of Milk” exhibition in Tokyo.
The exhibition will be hosted at the “Consumer Hall” on the 1st floor of the North Annex of the Ministry of Agriculture, Forestry and Fisheries’ HQ in Chiyoda, Tokyo, from June 2 to June 6.
Of course, this isn’t very surprising, considering that dairy farming is a big element in the Story of Seasons series and in Grand Bazaar in particular.
On top of the announcement about the Milk-focused initiative, we also get a look at the bachelor and bachelorette candidates who will be included in the game.
You can check them all out in the gallery below.
Story of Seasons: Grand Bazaar will launch for PC, Nintendo Switch 2, and Nintendo Switch on August 27, 2025.
If you’d like to read more about Marvelous’ business performance, you can check out its financial results for the fiscal year that just ended, which were particularly weak following the flop of Farmagia.
That being said, the developer has promising games lined up for this year, including Rune Factory: Guardians of Azuma and Daemon X Machina: Titanic Scion.