Following the heavily AI-focused CES 2025 presentation by Nvidia, Krafton revealed its plans to use the company’s generative AI tech in its games including the PUBG franchise and the life simulator inZOI.
With a press release, the company introduced the concept of Co-Playable Character, an AI companion capable of interacting with the player based on Nvidia ACE technology and enabled by an on-device SLM (Small Language Model) built for gaming.
The company claims that CPCs are capable of interacting and cooperating with players in a human-like manner, understanding and responding to in-game situations.,
Krafton intends to use the technology across its portfolio of games, and below you can see a demonstration in PUBG, named PUBG Ally.
We also get to see the technology in action in inZOI, where the co-playable character is called Smart Zoi.
The press release includes a comment from Krafton CEO Changhan Kim, mentioning that he expects AI innovation like CPC to “redefine the future of gaming.”
“CES 2025 marks a significant milestone for Krafton as we work to unveil AI technology that will revolutionize the gaming industry.
We plan to closely collaborate with Nvidia to drive the transformation of the user experience with AI-powered innovation built with Nvidia ACE, such as CPC, that’s poised to redefine the future of gaming.”
We also hear from Nvidia Vice President of Developer Relations Keita Iida, claiming that AI is transforming the way games are created and played.
“AI is transforming the way games are created and played. By bringing our innovative AI technology, such as Nvidia ACE, to a range of their live games, Krafton is unlocking co-playable characters for new, unique experiences.”
PUBG is currently available on most platforms, including mobile. inZOI will be released in early access on PC on March 28, 2025, with its developers preparing to challenge EA’s The Sims franchise.
If you’d like to read more about Krafton, you can check out the company’s latest financial results. Recently, the Korean publisher saved Hi-Fi Rush developer Tango Gameworks from closure after Microsoft decided to shut it down.
