Forza Motorsport and Xbox announced a new partnership with Gillette, focusing on getting new players into Forza Motorsport games.
The partnership gives anyone who purchases a GilletteLabs razor a 30-day Xbox Game Pass Ultimate subscription. Players will get access to an in-game racing suit (helmet included). Plus, they’re able to participate in the Gillette P1 Program until August 14, 2024.
Additionally, players will get tutorials and tips videos from pro drivers and content creators to learn and improve at Forza. Challenges and routines will help keep their learning on track, too.
The Vice President of Gillette Global Brand Franchise Daniel Ordoñez talked about the partnership:
“We are thrilled to partner with Xbox and Forza Motorsport by offering this unique experience for gamers to engage. Through this program, we have an authentic way to connect with millions of gaming fans around the world, every day.
As a brand, it’s important for us to remain relevant and help gamers play sharp and feel sharp. We are excited to provide new offerings, smooth experiences and innovative solutions throughout the year and keep our consumers and fans looking and feeling good with the technical precision of our products.”
This is also a good chance to bring new fans to the Forza series. Several Forza games, including Forza Horizon 5, are available on Xbox Game Pass. Curious consumers can try the game for free, which is available on several platforms with Game Pass, and learn how to play with ease.
The Gillette P1 Program Rivals Event is ending, as it was originally released on July 10, 2024. The event let players compete against themselves, working to get faster times at the Grand Oak Raceway in the 2018 Porsche 718 Cayman GTS. Players at the top of their game can earn prizes after submitting their times.
The Gillette Gaming Alliance is a group of streamers and content creators that Gillette brought on to represent the company. The group will have two-hour live streams in the near future to celebrate the event, as well as the tutorials. In the past, popular streamers like DrLupo have taken part in it.
The Gillette and Xbox partnership will last until the end of August and is currently available in the United Kingdom, Germany, and Mexico.
For more racing simulator news, check out the Forza Motorsport update 11 and the results of the Gran Turismo World Series 2024’s second round.
