Giants Software announced that it will be present in a major way at LAMMA 2025 in the UK with its popular Farming Simulator 25.
The developer plans to make a splash at the show with over 300 square meters of exhibition space including hands-on gaming stations and stage shows focused on the game. Dedicated content creators will be on stage to present the simulator and its vehicles to the attendees.
If you’re unfamiliar with LAMMA, it’s the UK’s “Premier Agricultural Machinery and Technology Show” and it’ll be hosted between January 15 and January 16, 2025, at the NEC venue in Birmingham, United Kingdom.
It’s always nice to see simulators meeting real-life technology and professional environments at dedicated trade shows. We saw it happen last year for SCS Software Euro Truck Simulator 2 and American Truck Simulator, which had a major presence at several booths at IAA Transportation 2024 in Hannover.
The bond between the simulation industry, even when it’s mostly dedicated to entertainment, and the real-world industries it replicates, is pretty much inevitable, and the interaction benefits both sides.
If you’re unfamiliar with Farming Simulator 25, it’s currently available for PC, PS5, and Xbox Series X|S. This latest installment of the long-running simulation franchise has proven especially popular with 2 million copies sold in its first week.
Incidentally, LAMMA won’t be the last show where you’ll see Farming Simulator 25 in the near future, as tickets for FarmCon 25 are already available ahead of the event to be held in Kundl, Austria, between July 5 and July 6, 2025.
