Atari is at the forefront of bringing back classic and beloved IPs, on top of the preservation of physical media for video games.
Not only does the storied publisher launch many of its own games on physical discs, but nowadays, it also works with other developers to spread the physical media love to additional titles.
Of course, this comes on top of releasing retro consoles, some of which even work with cartridges.
To know more about this noble work, Simulation Daily interviewed Atari Senior Director of Sales and Marketing David Lowey at Gamescom 2025.
We also hear about Bubsy 4D, the brand new game portraying the wacky bobcat, which was revealed during Gamescom Opening Night Live’s preshow and certainly looks promising.
Without further ado, we leave you with the interview, which you can find in the video below.
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f you’d like to watch more of our interviews from Gamescom 2025, you can check out our conversation with Head of Microsoft Flight Simulator Jorg Neumann, a chat with Invincible VS Executive Producer Mike Willette.
We also have an interview with Lost Hellden developers Julien Bourgeois and Mario Rizzo, and another interesting chat about Reaper Actual with Distinct Possibility Studios Chief Creative Officer Matt Higby.
 Lastly, we talked with Heroes of Might and Magic: Older Era Narrative Lead and Localization Manager Katharina Viveros Shevchuk and Community Manager and Junior Marketing Manager Alexandru “Kyraha,” and IGDA Foundation Executive Director Alyssa Walles.
Of course, plenty more is coming, so stay tuned on Simulation Daily for more interviews and previews from the show.
